Enterprise Principle: Create Wealth and return to (reward) society

Enterprise Spirit: Honesty Diligence Unity Devotion

Enterprise Aim: Build up 100-year Duke

Enterprise Idea: Quality is the life of the enterprise

Brand Concept: The symbol of success is the rise of value

Enterprise Management: The greatest management rule of the world is – no matter what happens, people always do things that bring rewards and benefits.

Concept of Product Quality: High quality product is made by highly skilled high quality individuals

Concept of Service Quality: The quality of Service is an important part of Enterprise nuclear value.

People are foundation (capital?): within the enterprise, we rely upon employees, outside enterprise we rely upon customers

Operation Guideline: Quality first, Reputation paramount

Marketing/Sale Concept: Continue to create, express personalities, and treat people with honesty

Product Improvement Concept: Super product is made by super individuals and super individuals are lead by super leaders

	The Mid-Autumn Festival	Mr. Edward is training for worker